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24th Congresso Fenabrave 2014

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Success Facing Difficult Economic Conditions: Learning From the 2008 American Crisis

What did U.S. dealers do to restore profitability during the crisis of 2008-2009 in the changing and challenging environment? What strategies, sales and post-sales, can be applied in Brazil today? These and other approaches are the focus of this presentation.

—Chris Sutton, Senior Director, Automotive Retail Practice, J.D. Power